Bridgestone Retail Operations (BSRO), a subsidiary of Bridgestone Americas, have announced it will support the planting of over 86,800 tree seedlings following the company’s third annual “Download the App, Plant a Tree” campaign. The initiative encouraged customers of Firestone Complete Auto Care and Tires Plus to help stores reduce paper waste and contribute to a more sustainable society.

BSRO chose The Nature Conservancy as the recipient of funding to plant a tree for every My Firestone and Tires Plus app downloaded between Earth Day (April 22) and the conclusion of Bridgestone’s Sustainable Business Week (May 12). As a result of this year’s customer downloads, BSRO is donating $57,500 to plant 86,825 seedlings, the equivalent of over 287 acres of trees, in the Mississippi River Delta region to reforest flood-prone areas and protect at-risk farmland.

Bridgestone teammates plant tree in Nashville, 2024

“Our annual Plant a Tree campaign is one of the many ways our customers continue to show up and serve as enthusiastic partners in our sustainability journey throughout the year,” said Marko Ibrahim, President, Bridgestone Retail Operations. “We are grateful for their support as we work to make our communities safer and more sustainable for current and future generations.”

The My Firestone and Tires Plus apps serve as “digital glove boxes” and allow customers to book appointments, manage their vehicle service history, and explore offers through the convenience of their mobile devices. Encouraging app downloads aims to significantly reduce paper use at the company’s more than 2,200 retail locations through a transition to digital processes. Other BSRO sustainability initiatives include the expansion of maintenance services and charging resources for electric vehicles and the recycling of nearly every product and byproduct used at stores.

The “Download the App, Plant a Tree” campaign supports the Bridgestone E8 Commitment, which established eight values to solidify the company’s commitment to a more sustainable future. The campaign is an example of the company’s commitment to “Energy,” “Ecology” and “Efficiency.”

For more Bridgestone company news visit BridgestoneAmericas.com.

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Bridgestone To Plant Over 86,800 Trees Following Annual Campaign