Bringing integrated payment solution for tire shops, enabling faster checkouts, secure transactions, and better cash flow management.

ASA Automotive Systems Inc., the industry leader in software for independent tire and auto service dealers, announced today the launch of ASA Pay, an integrated payment solution tailored for tire shops. Designed to simplify the payment process, ASA Pay works directly within a dealer’s POS system, reducing the need for manual data entry and improving transaction efficiency. This streamlined approach enables faster checkouts and real-time transaction tracking, helping tire shops minimize errors and avoid delays. By consolidating payment services, ASA Pay can lower processing fees and reduce administrative tasks, leading to cost savings.

“ASA Pay is an important expansion of our company’s product line, which will address a critical need in the industry currently being underserved and perfectly complements our core shop management software business,” said Shane Corrallo, General Manager of Small to Medium Enterprise.

“The tire dealer industry currently faces limited payment options, unpredictable fees, and outdated systems that compromise both security and customer experience. ASA Pay directly addresses these issues by offering tire dealers a seamless, secure, and transparent solution. With flexible payment options and integrated channels, ASA Pay is designed to empower tire shops with the infrastructure they need to meet today’s customer expectations and improve operational efficiency,” Shane added.

Switching to ASA Pay allows tire dealers to reduce credit card processing fees, potentially saving thousands annually. With PCI-compliant, encrypted processing, ASA Pay secures business and customer data, lowering the risk of fraud and data breaches. Dealers can accept various payment methods, from credit and debit cards to EFTs and mobile options like Apple Pay and Google Pay, ensuring a smooth, convenient experience that meets customers' preferences.

“With ASA Pay, tire dealers can realize substantial savings, regardless of business size,” said Jared Bailey, Director of TireMaster Operations at ASA. “Dealers with monthly turnovers as high as $315,000 can save over $2,650 annually, while smaller operations still benefit with over $1,460 in annual savings. Across the board, ASA Pay has shown monthly fee reductions from $25 to over $892, which can add up to over $10,000 in yearly savings—a meaningful impact on operational costs.”

"ASA Pay is now available to TireMaster customers, with plans underway to extend this innovative payment solution to ASA’s enterprise dealers using TireMaster Enterprise and TireMaster GTX—setting a new standard for seamless, secure transactions across the tire and automotive industry."

Tagged: ASA Automotive Systems Inc

ASA Launches ASA Pay