Atrium Solutions, a leader in artificial intelligence solutions, and In Motion Brands, a premier digital marketing firm, have formed a strategic alliance to introduce a cutting-edge AI solution that is rapidly driving sales. Tire and automotive businesses are already leveraging this innovative AI technology to generate incremental revenue and improve customer engagement.

AI Agent Delivers Immediate Results

Andrea Zabell, Manager of TIRECRAFT Waterloo, shared her firsthand experience with the AI Agent: “We launched the AI Agent to handle any calls we would normally miss, including after-hours, and have sold two sets of tires in two weeks.”

The AI Agent was recently soft launched at an industry conference, generating not only significant interest but also enthusiasm from business owners and industry leaders.

Dan Ramsay, Chief Operating Officer of Atrium Solutions Inc., acknowledged the market’s initial hesitation toward AI but emphasized the importance of offering flexible adoption options: “As we have found with other powerful AI solutions we have launched, the response in the market can be met with apprehension. We wanted to deliver options so the market could experience this technology in various roles within the business.”

AI Agent: Three Roles, Maximum Impact

The AI Agent is designed to support businesses in three distinct roles:

Impact Player – This AI-powered assistant jumps in after-hours or when the shop is too busy to answer calls. It is programmed to understand the business, capture customer inquiries, expedite follow-ups, and alert staff about missed opportunities. This ensures that no call—and no potential sale—is ever lost.
Quarterback – Beyond the Benchwarmer role, the Quarterback answers every incoming call, handling routine inquiries and freeing up staff from handling the calls that serve as distractions. When a high-value customer inquiry arises, the AI seamlessly transfers the call to a human expert, enhancing efficiency while increasing sales and productivity.
Game Changer – Acting as a virtual service advisor, the Icon integrates with shop management systems and other digital tools. It can generate quotes, book appointments, and close sales—without delays, mood swings, or inconsistencies, ensuring seamless customer service.

A Strategic Alliance Driving Industry Change

This partnership brings together two industry powerhouses to develop a transformative AI-driven solution:

Atrium Solutions has been disrupting the industry with AI innovations that:
- Reduce fleet breakdown dispatch times from 30 minutes to under 15 seconds
- Automate national account transactions to eliminate administrative work
- Replace traditional call centers with AI-powered ERS event handling

In Motion Brands (IMB), a leader in tire and automotive digital marketing, has built its reputation on transparency and data-driven insights. Recognizing the impact of missed and mishandled calls, IMB contributed extensive analytics, call tracking data, and business intelligence to the project.

James Channer, Chief Operating Officer of In Motion Brands, highlighted the collaboration’s game-changing impact: “We have known for some time about the high volume of missed calls, mishandled calls, and countless distractions our partners face every day. Working with our clients and Atrium to create a solution for this has been nothing short of revolutionary.”

Experience the AI Agent Firsthand

To showcase the AI Agent’s capabilities, In Motion Brands has set up a demonstration account for industry professionals to test the Impact Player role in action. Call the retail demo version of the AI Agent at (915) 312-0382 and inquire about:

Hours of operation
Services offered
Tires for your vehicle

This is a powerful example of how AI is reshaping the tire and automotive industry. With Atrium Solutions and In Motion Brands leading the charge, businesses can harness the power of AI to maximize efficiency, reduce lost sales, and enhance customer experiences.

Tagged: AI customer engagement

Atrium Solutions and In Motion Brands Form Strategic Alliance To Revolutionize AI-Driven Sales In The Tire and Automotive Industry