The new showcase will unite the industry to develop conversations and highlight what is next with ADAS

The 2025 SEMA Show is taking Advanced Driver Assistance Systems (ADAS) education to the next level with the ADAS Showcase, the Show’s central hub for cutting-edge knowledge, live demonstrations, and real-world collaboration. From repair pros and modifiers to toolmakers and engineers, the Showcase is a can’t-miss destination for anyone looking to learn more about the fast-changing world of ADAS. The 2025 SEMA Show takes place Nov. 4-7, 2025, in Las Vegas, Nevada.

Located in South Hall–Upper, booth #31255, the ADAS Showcase is designed to be high-energy, interactive and packed with takeaways. Attendees will:

Dive into 30-minute expert-led sessions from leading brands, SEMA, and others covering the latest ADAS trends and solutions.
Get hands-on training from equipment providers and trainers.
See live calibration demos with real-world scanning and diagnostics.
Learn proven best practices for setup, environment control, and OEM compliance and standards.

“ADAS technology is not just the future of mobility—it’s the present,” said SEMA Vice President of Events Tom Gattuso. “The ADAS Showcase gives attendees the unique opportunity to learn directly from the engineers, trainers, and experts who are setting the standards for safe and effective vehicle modifications and repairs. Much like the SEMA Show itself, it will serve as a platform for the global industry to connect and have conversations on what’s next for ADAS and how brands, OEMs, and collision repair professionals can maximize opportunities.”

Unparalleled Insights into a Rapidly Evolving Issue

ADAS policy is among SEMA’s top regulatory and legislative priorities, which is reflected by the organization’s investment of staff and financial resources to understand the issue and appropriately amplify the perspective of the aftermarket industry.

SEMA will host two distinct, repeating 30-minute sessions each day at 3:30 p.m., in which the organization’s experts will provide unmatched insights into the regulatory and legislative environment, as well as the technical challenges and opportunities:

Insights from the SEMA Garage on Tuesday, Nov. 4, and Thursday, Nov. 6
Perspectives from SEMA’s Government Affairs team on Wednesday, Nov. 5, and Friday, Nov. 7

Adding to the excitement, the ADAS Showcase will put leading brands on center stage. Senior-level engineers and service experts will be on-site to share exclusive insights into the latest procedures and standards; evolving service information, tooling, and calibration targets; and direct collaboration opportunities between technicians and automakers.

Participating brands include Autel, CarADAS, Bosch, BASF, John Bean, Hunter Engineering, RevvADAS, and Repairify. These market leaders will be presenting cutting-edge sessions, showcasing brand kiosks and demoing equipment. The area will also be supported by the OEM Roundtable and other industry partners.

Education sessions will cover a range of topics, including Advancing ADAS Compliance: Overcoming Challenges in Modified Vehicles delivered by the SEMA Garage, The Challenges of Aftermarket Product Development and Vehicle ADAS By Hunter Engineering, Understanding The ADAS Software: Diagnostics, Calibration, and Adjustments led by RevvADAS and Advancing ADAS Compliance: Overcoming Challenges in Modified Vehicles, to name just a few.

To see the full education and demo schedule, visit www.semashow.com/ADAS-showcase-education-schedule.

“By putting OEMs, aftermarket innovators, repair professionals, and modifiers together in one space, the ADAS Showcase bridges a critical gap,” said SEMA Trade Show Director Andy Tompkins. “We’re giving the industry the tools, knowledge, and confidence to stay ahead of rapidly advancing vehicle technology.”

From modification tips and compliance insights to hands-on calibration training, the ADAS Showcase is where innovation meets application, helping today’s professionals unlock new opportunities while keeping safety and accuracy at the forefront.

For more information about the 2025 SEMA Show or to register, visit SEMAShow.com.

About SEMA and the SEMA Show

The SEMA Show is a trade show produced by the Specialty Equipment Market Association (SEMA), a nonprofit trade association founded in 1963. Since the first SEMA Show debuted in 1967, the annual event has served as the leading venue bringing together manufacturers and buyers within the automotive specialty equipment industry. Products featured at the SEMA Show include those that enhance the styling, functionality, comfort, convenience and safety of cars and trucks. Additional details are available at www.semashow.com or www.sema.org.

Tagged: ADAS Compliance

ADAS Showcase Delivers Brand Insights, Live Demos, Networking, and Collaboration to the 2025 SEMA Show