The Leading Global Aftermarket Product and Accessory Brand’s Booth #50033 to Showcase Seven Custom Vehicle Builds Highlighted by a Custom Jeep Wrangler in Collaboration with Mattel and Matchbox; Reveal New Products Available in the Coming Months

RealTruck® Inc., a global aftermarket product and accessory brand, and a digital destination for truck, Jeep®, Bronco® and off-road enthusiasts, is returning for its 17th year at this year’s SEMA (Specialty Equipment Market Association) Show in Las Vegas, Nevada November 4-7.

RealTruck will be unveiling a record number of 11 new product showcase submissions and seven vehicle builds in their booth (#50033) in the West Hall of the Las Vegas Convention Center. Among the launches include six of the most anticipated releases this year, including the Husky Liners® Freedom Bedliner, RealTruck MRC-3000 Retractable Bed Cover, RealTruck Ascend FGC-4500 Truck Cap, RealTruck Apex FGC-5000 Truck Cap, RealTruck MX4 EZ-Lift HFC-3600 Hard Folding Bed Cover, and RealTruck Retrax® FRC-4000 Manual Retractable Bed Cover.

RealTruck will host two live press conferences in their booth on Tuesday, Nov. 4 including the official unveiling of the Mattel Matchbox Jeep Wrangler custom build at 1:00 p.m. PST, and announce the official winner of a custom ‘24 Toyota Tacoma at 2:00 p.m. PST with AAM Group as part of the 2025 Keys to Ride sweepstakes.

“RealTruck is excited to return to SEMA for our 17th consecutive year,” said RealTruck Vice President of Marketing Activation Lee Riser. “This year’s lineup features an incredible mix of custom builds, new product launches, and collaborations with some of the most recognizable names in the industry. SEMA continues to be the ultimate stage to celebrate our customers, our partners, and our passion for driving the aftermarket industry forward. We can’t wait to unveil what we’ve been working on this year.”

RealTruck is announcing an array of new product releases as part of its extensive portfolio offering, including six special launches that will be showcased throughout each of the custom builds at the show, and officially be available in the coming months. The new products include:

Husky Liners® Freedom Bedliner: The Husky Liners® Freedom Bedliner locks in place with five precision-molded panels for full-bed defense. Its ProGard™ surface keeps cargo secure, installs fast, removes clean, and carries a lifetime warranty — proudly engineered and built in the USA. Launching Q1 2026.

RealTruck® MRC-3000 Retractable Bed Cover: The MRC-3000 Retractable Bed Cover from RealTruck features an ultra-flush profile thanks to an exclusive mounting system that sits below the bed rails. A proprietary core-spring retraction system provides easy, one-handed operation, while aluminum construction and an advanced quad-drain water management system keeps cargo safe and dry. Launching Q1 2026.

RealTruck® Ascend FGC-4500 Truck Cap: RealTruck’s new Ascend Cap is the strongest modular truck cap in the world, built with a 14-gauge steel frame, and is capable of supporting 1,200 pounds. Implementing a flexible, modular design, its QuickMount™ panels remove in minutes, allowing for versatile rack-only use, all protected by an optional Multi-Shield™ coating for added durability. Launching Q4 2025.

RealTruck® Apex FGC-5000 Truck Cap: The FGC-5000 Cap is RealTruck’s newest, most revolutionary truck cap. Featuring the industry’s largest windows, the cap has a strikingly streamlined SUV-like silhouette. Patent-pending InvisiLatch™ synchronizes the rear hatch with the tailgate for easy, no-touch opening functionality, while a two–tone color-matched paint finish completes the look. Launching Q4 2025.

RealTruck® MX4 HFC-3600 EZ-Lift Hard Folding Bed Cover: The best-selling truck bed cover in the world just got easier to open. With easy fold and easy unlatch, the cover automatically unlocks and opens with just one hand. The extra-large paddle handle is simple to find, convenient to grasp, and effortless to use. Plus, improved seals and all-new tight-fit clamps provide state-of-the-art weather protection. Launching Q1 2026.

RealTruck® Retrax® FRC-4000 Manual Retractable Bed Cover: Patent-pending EZ–OFF™ removable canister makes the RealTruck FRC-4000 the world's first fully removable retractable cover. Remove the portable canister to instantly gain more bed space for handling bulky cargo. Exclusive CoreTrax sealed rollers ensure consistent, satisfyingly smooth, and convenient opening and closing of the cover. Launching Q4 2025.

Mattel Matchbox Jeep Wrangler

RealTruck announced a partnership with Mattel, and together, the brands are collaborating on a heavily modified Jeep Wrangler, set to be unveiled at SEMA. After SEMA, the 1:1 custom build will be auctioned off at Barrett-Jackson’s 2026 Scottsdale Auction with 100 percent of the hammer price benefiting Richard Rawlings’ Gas Monkey Foundation, which provides direct support to nonprofits and programs that focus on those affected by Alzheimer’s, as well as veterans and first responders.

Keys to Ride Sweepstakes Winner

The AAM Group and RealTruck invite SEMA Show attendees to join them for the exciting finale of the 2025 Keys to Ride sweepstakes, where one of six lucky dealers will win a custom 2024 Toyota Tacoma fully decked out with products from the RealTruck family of brands.

For more information, please visit RealTruck.com, and follow on Instagram^sm, TikTok^sm, Facebook^sm, and LinkedIn^sm.

About RealTruck

RealTruck is the world’s premier accessory manufacturer for truck, Jeep®, Bronco® and off-road enthusiasts. Globally headquartered in Ann Arbor, Michigan, RealTruck’s 5,000 associates operate from 78 facilities across four continents. RealTruck’s industry leading product portfolio, which includes the Husky Liners total vehicle protection brand, boasts over 850 patents and pending applications. The company’s omnichannel retail approach delivers a seamless consumer experience online at RealTruck.com, as well as through its 12,000+ dealer network and automotive (OEM) partnerships. For more information, visit www.realtruck.com.

About The AAM Group

Automotive Accessories Marketing USA, Inc. (The AAM Group) is the largest distribution group in the Specialty Equipment Market Association (SEMA) marketplace. Now in its 37th year, the corporation was founded by eight high-performance warehouse distributors that sought to achieve cooperative-scaled purchasing and marketing advantages. The AAM Group now counts 29 member companies operating more than 75 distribution centers throughout North America.

Headquartered in Piney Flats, Tenn., The AAM Group manages product purchasing and marketing for distributors, jobbers, and suppliers affiliated with four flagship retail marketing programs: Engine Pro, Parts Pro, Performance Corner®, and Total Truck Centers. Leveraging a strategic blend of marketing tactics, including turnkey social media, local-optimized website design, physical store flyers, videography, and multi-channel news distribution, The AAM Group equips and influences local jobbers on behalf of its members and supplier partners.

Tagged: AAM Group

RealTruck Announces a Record Number of Eleven New Product Showcase Submissions While Celebrating its 17th Year at SEMA 2025