The Specialty Equipment Market Association (SEMA) has added Megan Kowalis to its Washington, D.C.-based Government Affairs team, bringing extensive grassroots mobilization experience to the organization’s acclaimed program for mobilizing automotive enthusiasts and content creators for advocacy. As manager of digital communications and partnerships, Kowalis will lead outreach and relationship management with a variety of stakeholders and online content creators in the automotive space.

Before joining SEMA, Kowalis spearheaded national and statewide grassroots programs for the National Alliance for Care at Home and Twenty7Fifty Public Affairs. She has a familiarity with the organization and industry, having previously supported SEMA member advocates during Capitol Hill meetings for a 2025 fly-in.

“Megan brings fresh energy to this role and a proven track record of success engaging new advocates on issues that impact their businesses and lifestyles,” said SEMA Director of Communications-Government Affairs Matt Daigle. “We’re excited to tap into her creativity to connect with the content creator community as we continue to grow a program that has provided tremendous value to SEMA’s advocacy efforts.”

“America’s car culture is a vibrant and important part of who we are as a nation, and the people who make it great deserve to have their voices elevated in Washington, D.C.,” said Kowalis. “I’m thrilled to be working for SEMA in an official capacity and can’t wait to engage with our community’s content creators, who make up a critically important group of voices in our industry and for our advocacy work.”

Kowalis, a Colorado native, holds a bachelor's degree in political science and English literature from Saint Mary’s University of Minnesota.

SEMA’s groundbreaking work to engage content creators on advocacy has established a network of more than 150 creators spanning car culture, from builders to racers to off-road enthusiasts, whose authenticity and passion for the automotive industry has translated well to grassroots mobilization. The program has yielded significant legislative wins at the federal and state levels and was among the reasons SEMA was awarded the 2025 Fédération Internationale de l'Automobile (FIA) President’s Award for Excellence in Communications.

About SEMA

The Specialty Equipment Market Association (SEMA) serves as a leading voice for the worldwide car culture, representing over 7,000 member companies that create, buy, sell, and use specialty-automotive parts that make vehicles more unique, attractive, convenient, safer, fun, and even like new again. Business member benefits include product development resources, market research, networking, education, legislative advocacy, and more. The Association organizes the annual SEMA Show in Las Vegas, Nev., and actively supports the career and business opportunities that the aftermarket generates. The industry contributes nearly $337 billion in economic impact to the U.S. economy, supports 1.3 million jobs nationally, and generates nearly $53 billion in parts sales annually. For more information, visit www.sema.org.

Tagged: 2025 Fédération Internationale de l'Automobile

SEMA Taps Megan Kowalis to Lead Content Creator Relations