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Pirelli appoints Claudio Zanardo as new CEO to North American market

Pirelli Tire North America announce it has appointed tap Claudio Zanardo as its new CEO, effective November 1st.

Mr. Zanardo will join the North American team from Pirelli’s Milan headquarters, where he has most recently served as Senior Vice President Moto and Velo.

Born in 1979, Claudio Zanardo has extensive experience in the automotive industry: in 2004 he joined Ducati Motor Holding, covering roles of increasing responsibility and, most recently, held the position of Head of Sales Strategies and Planning.

Claudio Zanardo | © Pirelli

The major leadership change comes after current CEO Pietro Berardi decided to leave the company.

As CEO of the North American region, Zanardo will be responsible for the car, motorcycle and cycling businesses, as well as manufacturing facilities in Rome, Georgia, and Silao, Guanajuato, Mexico.

“It’s an honor to join the Pirelli team in North America, which is one of the most important markets for the company” said Zanardo. “The local team has done an incredible job of growing our brand and presence in the Region and increasing product offering tailored specifically for this market. I am thrilled to build on this legacy and bring my knowledge of the industry, combined with my recent position at Pirelli’s headquarters, to continue fueling our momentum”.

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