Oliver improves retread selector, website functionality

© Oliver Rubber

Oliver improves retread selector, website functionality

Oliver Rubber has launched its redesigned website, with new features, interactivity and improved functionality for a more user-friendly experience. The company said it had used customer feedback on improvements they would like to see to create a new site that made doing business easier, more efficient and intuitive.

The new interactive website provides quick access to the site’s tools, including a retread selector which has been completely redesigned to include more of the information customers ask for. The search feature recommends the right retread for vocation, application, size and position, including SmartWay-verification, winter traction and truck trade-in.

Retread features can now be viewed in a side-by-side comparison, every retread product page includes a large tread image, benefits, fitments, sizes supported and retread specifications and the reference section provides all the reference materials available for a specific tread, including product sheets, warranty information and SmartWay designation.

Dealer information is now better than ever

Oliver’s dealer locator section is now even more powerful; it shows dealer information and map location at the same time and has new user-friendly icons to identify what services dealers offer. Information can be searched by address, city and state, zip code, even latitude and longitude, and then refined to select the dealers with the specific services required.

oliver 2

A screen capture of the new Oliver website.

The information on the website product detail pages can be shared via social sites including Google+, Facebook, LinkedIn or Twitter. All content is formatted for mobile devices, and a new feature allows customers to create an account and save dealer and tread information, as well as access frequently used reference materials.

“For over 100 years, Oliver Rubber has delivered a wide variety of pre-cure and mold-cure tread rubber to meet the specific needs of both retreaders and commercial end users,” said vice president of marketing Adam Murphy. “Now, with our customers’ valued input, they will have the information they requested from the website to make their job a little easier.”

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