Nokian Tires is adding third and fourth production shifts at its US factory to increase output capacity to 24/7 production at the facility, in response to rising demand.
The company launched its third production shift the week of May 17 and will add the fourth shift in mid-July. Adding shifts is on pace with Nokian Tires’ plans to produce as many as one million tires at the Dayton factory in 2021.
“The demand for our premium tires is rising also in North America, and we are proud to offer products that are tailored to fit the needs of drivers in the region. We are advancing with our growth plans and offer a versatile range of tires for demanding conditions. Last year we launched a record number of new products globally, and we will reach a new record in 2021,” says Nokian Tires’ President & CEO Jukka Moisio.
The company started production at the Dayton factory in January 2020 to serve rising demand for its products in the North American market. It crafts all-season and all-weather tires at the state-of-the-art facility, which was the first in the tire industry to earn LEED v4 Silver certification earlier this year.
The company said it aims to leverage the factory to reduce delivery lead times to North American customers and build tires tailored to the needs of drivers in the region, such as the Nokian Tires One, an all-season passenger tire it launched in North America in January.
“The expansion to third and fourth shifts will allow us to greatly increase our production capacity while gaining efficiencies from continuous operation,” says SVP, Supply Operations Adrian Kaczmarczyk.
“We’re focused on serving our customers by increasing our volume while maintaining the premium quality of the tires we’re making here,” says Dayton Factory Operations Director David Korda.
The Dayton factory expansion follows a quarter in which Nokian Tires set a record for sales volume, increasing year-over-year net sales by 28.5 percent globally compared to 2020 and 27.5 percent in North America, with comparable currencies.