Michelin enhances small commercial fleets advantage program

© Michelin

Michelin North America has announced application and billing enhancements to its popular Advantage program, introduced in 2007 to help support the needs of owner-operators and fleets.

The Advantage program provides competitive, consistent nationwide pricing on new Michelin heavy-truck dual and X One tires for fleets operating under 100 power units; as well as for fleets using bus and RV tires; car and light-truck tires; earthmover, construction, and Tweel tires; Michelin Retread Technologies retreads; Michelin services; and BFGoodrich heavy- and light-truck tires at home and on the road.

“We listened to our dealer network and fleet participants to improve the program with the goal to be more user-friendly for our 20,000 participants,” said Coy Jones, senior operational marketing manager, B2B – Regional and Small Fleet, Michelin North America. “This improves the purchasing process, and new members do not have to wait to purchase tires. This enhancement continues Michelin’s customer-centric journey.”

The enhancements include a simplified application process — available in the U.S. and Canada — that can be accessed by desktop computer or mobile device and offers same-day use-of-program benefits. The billing process also has been improved, allowing dealers to take control of the process, including registering the credit card for the fleet. The online application is also now available for Canada customers in English or French.

To sign up or get more information, visit

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