Lexani Tires, a subsidiary brand from Turbo Wholesale Tires, is announcing a multi-year agreement as a proud partner of the Detroit Red Wings. Lexani Performance Tires is excited to launch this partnership not only with the Red Wings but within the state of Michigan in which Turbo Tires resides in three locations; Oak Park, Cadillac and Kalamazoo. The Lexani brand takes pride in supporting it’s customer base in the state of Michigan. Lexani will take it a step further with the partnership with in-arena brand placements, host a series of sweepstakes, and will have virtual glass placement during select games for TV viewers in Michigan.
"We’re pleased to welcome Lexani Tires as a proud partner of the Detroit Red Wings," said Mike Singer, Senior Vice President of Corporate Partnerships at Ilitch Sports + Entertainment. "We look forward to working together to create unique and engaging experiences for fans at Little Caesars Arena and beyond."
“Lexani has roots in Detroit that extend back more than 50 years. So, for us to partner with the iconic Detroit Red Wings was natural for us. And being from here, it’s a thing that I’m personally very proud of,” said Phillip Kane, Turbo Tires CEO, Lexani’s parent company. “Besides being tremendously loyal, we believe that much of what hockey fans value, the typical Lexani consumer does too; so the sport is a great place for us to be,” he went on to say.
Lexani Tires has a mission to deliver the perfect blend of performance, safety, and style through their exceptional range of high-quality tires. With over two decades of experience in the tire industry, they take pride in a commitment to excellence and unparalleled customer satisfaction.
About Lexani Tires
Since 2001, Lexani began with a vision to revolutionize the tire market by offering high-performance tires with uncompromising quality and craftsmanship. Today, they have evolved into a global brand that is recognized and trusted by customers across the world for their innovative designs, advanced technology, and passion for perfection. For more information, please refer to the Lexani website at lexanitires.com.
