Hankook Tire announced that its new flagship UHP tire, Ventus S1 evo 3 was named at the Red Dot Award: Product Design 2019, an award for high design quality.
The Ventus S1 evo 3 (K127) is a new UHP flagship tire that provides top-notch dry and wet handling performance as well as comfort. Highly stiff outside shoulder and in-outside dual pitch reduce noise and enhance performance in wet and dry surfaces. Also, the interlocking outside grooves assure wet grip and avoid hydroplaning on slick surfaces, while securing dry handling performance.
Hankook Tire’s Hyun Bum Cho said, “We are delighted to be honored again at the Red Dot Design Award,” adding, “With the addition of Ventus S1 evo 3 this year, following previous year’s multiple wins from the Red Dot Award, Hankook Tire will continue the journey to promote our excellence in product design and further strengthen our premium brand asset around the globe.”
Red Dot Award: Product Design, one of the world’s most prominent design awards, evaluates the design of some best products created every year. According to the motto “In search of good design and innovation”, winners of the Red Dot Award are selected based on comprehensive evaluation of high design quality including degree of innovation, functionality, durability and ecological compatibility.