Goodyear has been appointed by the Nürburgring as official tire partner, extending the tire company’s long relationship with the famous German circuit.
“We are very pleased to further intensify our long-standing successful cooperation with the Nürburgring,” explains Dr. André Weisz, Managing Director Consumer at Goodyear Germany. “We are convinced that the status of ‘official tire partner’ will further increase our visibility in Germany as a leading tire manufacturer, especially in the UUHP (Ultra-ultra high performance) segment. The increased visibility of the Goodyear brand on the prestigious circuit also underlines the long motorsport heritage of the Goodyear brand and its return to German racing.”
The new partnership sees Goodyear extending its tire support to the entire Nürburgring fleet, including the Nürburgring Driving Academy, the Ring° kartbahn and the off-road park. The extended collaboration means that all company vehicles in the Nürburgring fleet will be fitted with tires from Goodyear’s extensive summer and winter portfolio. As part of the partnership, Goodyear will expand its brand presence on one of the world’s most famous and challenging race tracks.
The tire manufacturer will have the status as “official tire partner” of the Nürburgring and can use the Nürburgring Partner logo as part of its brand communication. “Goodyear is the prime example of a partnership in action. Especially in these times, it is important to be able to rely on each other. That’s why we are delighted that our official tire partner is strengthening its commitment even further,” says Michael Dürbaum, Head of Sales and Business Development at the Nürburgring.
Goodyear has had an official partnership with the circuit for over ten years. This extension includes Goodyear branding at the circuit and the rebranding of the VIP lounge directly above the start-finish straight.