Goodyear and Darlington Raceway announced a partnership on the entitlement of the spring NASCAR Cup Series race as part of the Official Throwback Weekend of NASCAR on May 9. The official name of the race will be the Goodyear 400.
“Goodyear is one of the most iconic brands in the history of motorsports, so we are proud to name our spring NASCAR Cup Series race at Darlington Raceway the Goodyear 400,” said Darlington President Kerry Tharp. “Goodyear has been a part of many monumental moments in Darlington Raceway’s storied history. We look forward to writing a new chapter with Goodyear as part of the Official Throwback Weekend of NASCAR.”
Goodyear has a rich history at Darlington Raceway as the company conducted its first official NASCAR tire tests at the track in 1954 and earned its first NASCAR victory in the 1959 Southern 500® with driver Jim Reed. The Goodyear 400 will mark Goodyear’s first race entitlement in North America.
“Goodyear is honored to be a part of the Official Throwback Weekend, a tradition that drivers and fans look forward to each year,” said Karen Maroli, Goodyear’s vice president of marketing. “Goodyear and NASCAR have a shared legacy that spans six decades and multiple generations, and the throwback nature of the Goodyear 400 allows us to celebrate the accomplishments of the past while also showcasing the incredible talents of drivers today.”