“Most of the calls we get are from men who want to use our leasing program to fix up their cars and trucks. But I’d say 7 out of 10 times they say ‘I need to check with The Wife first.’ My wife/business partner, Katie, hates that expression,” jokes Dan Marsh, co-owner of DanTheTireMan.com.
“I do but I am glad to see that couples do check in with each other before making large purchasing decisions,” said Katie Marsh, co-owner of Dan the Tire Man. “Since women are 50% of the drivers on the road, we thought it would be nice for there to be a female presence in the industry.”
KatieTheTireLady.com is serviced by the same co-ed staff as DanTheTireMan.com. The only difference is that DanTheTireMan.com will continue to focus solely on the lease-to-own program while KatieTheTireLady.com is a traditional tire and wheel website where customers shop and pay via credit card at checkout then the product is delivered to the customer’s home generally within 5 business days.
“I think the #MeToo movement has expanded into a women empowerment movement where women expect to be treated as equals even in traditionally male-dominated industries. By offering two different gender-named websites, we’re hoping to offer more balance in the industry,” said Katie Marsh.