Cooper wins four design awards for tires
Cooper Tire has earned an amazing four 2015 Good Design awards for their tires.
The American-made Discoverer STT Pro and Discoverer SRX and the Chinese-made Discoverer UTS and Weather Master Ice 100 all won the awards from the Chicago Athenaeum: Museum of Architecture and Design and The European Centre for Architecture Art Design and Urban Studies for design excellence.
“To have four outstanding products achieve the Good Design Award is a testament to Cooper’s commitment to providing high-quality products,” said Cooper Tire’s senior vice president of global research and development Chuck Yurkovich.
“Our products are continuing to receive very positive reviews, and this is further validation that the work Cooper has been doing to create innovative products that perform is being recognized.”
Off-the-road STT Pro and Discoverer SRX win approval
The Discoverer STT Pro is the next generation of Cooper’s most popular off-road tire line designed for those who revel in outdoor adventure. The STT Pro’s Armor-Tek3 construction adds strength to the sidewall and tread area, and mud release dimples and scoops prevent buildup and improve traction in extreme off-road and mud conditions. It’s also equipped with a new silica-infused tread compound that improves wet traction in day-to-day traffic.
The Discoverer SRX is a premium sport utility and crossover vehicle tire and features Cooper’s innovative Wear Square, a visual tread wear indicator that gives consumers a convenient way to gauge the amount of wear on the tread of the tire, which is one indicator of when a tire should be replaced. The SRX also boasts a new generation silica tread compound, which, combined with Stabiledge technology and 3D Micro-Gauge sipes, delivers more road surface grip for increased traction in wet weather conditions and light snow.
Discoverer UTS and Weather Master Ice 100 catch judge’s eye
The Cooper Discoverer UTS is Cooper’s first ultra-high-performance SUV tire to earn an A grade according to the EU 1222/2009 labeling standard for its wet grip performance. Its tread pattern was designed with unique features such as four-wide circumferential grooves to reduce aquaplaning, chamfered edges on the tread blocks to reduce noise, wide-lined shoulders to provide lateral stability and spring vents for a clean appearance.
Finally, the Weather Master Ice 100 features a specially textured tread surface for added grip on ice, 3D sipes in specific parts of the tread pattern, and a newly developed tread compound that provides maximum traction on ice and snow while maintaining wet and dry performance.
Prestigious award for consumer product design
The Good Design Award is one of the world’s most prestigious design award programs recognizing new consumer products designed and manufactured in Europe, Asia, Africa, and North and South America. The award is based on criteria, including innovative design, new technologies, form, materials, construction, concept, function, utility, energy efficiency, and sensitivity to the environment. The winning tires were selected from several thousand entries from more than 47 countries.