Continental and BFGoodrich take top honors at SEMA

Continental and BFGoodrich take top tire honors at SEMA

The new generation ExtremeContact DWS from Continental Tire was named best new product in the tire category at this year’s SEMA Show in Las Vegas.

It’s the second year in a row Continental has taken top honors in the category, with another all-season tire, TrueContact, winning the award in 2014.

Continental director of marketing Travis Roffler said the new ExtremeContact DWS “maintained excellent snow traction” but the manufacturer had made “improvements in wet traction, dry handling and tread life.”

“This is the ultimate ultra-high performance tire that enthusiasts will really enjoy,” he said.

Winning tire built for dry, wet and snow

The ExtremeContact DWS (which stands for dry, wet and snow) is built for sports cars, luxury sport cars and luxury-sport crossovers. The new generation DWS introduces what Continental is calling “SportPlus Technology” — which means the tire is designed for precise handling, security on wet and slippery roads and has excellent tread life. The tire has traction grooves for snow performance and X-sipes to improve braking, cornering and acceleration in wet, snow and ice.

The tires come with Continental’s Quick View Indicators, including the Alignment Verification System — which provides an early warning system to drivers alerting them to have the alignment checked on their vehicle — and Tuned Performance Indicators.


Continental ExtremeContact DWS (picture courtesy of Continental). 

BFGoodrich all-terrain tire a close second

BF Goodrich took both runner-up places in SEMA’s tire-related best new product award. Honored were BFGoodrich’s All-Terrain T/A KO2 and g-Force COMP-2 A/S.

The All-Terrain T/A KO2 features 20 percent tougher sidewalls with race-proven CoreGard Technology and a longer tread life and exceeds Rubber Manufacturers Association’s severe snow traction performance requirements.

The light truck tire was the centerpiece of BFGoodrich’s huge display at SEMA this year, as the company celebrated its long heritage as an all-terrain tire maker. BFGoodrich created the first all-terrain tire in 1976 and the KO2 incorporates technology developed and tested through the brand’s legendary off-road motorsports teams, which have earned a record 84 off-road wins at races in the Baja peninsula.


BFGoodrich’s All-Terrain T/A KO2 (courtesy BFGoodrich)

Shorter stopping distance for g-Force

The g-Force COMP-2 A/S is built with a high-silica, all-season compound designed to grip in both wet and dry conditions and a directional tread design in rigid tread blocks to optimize rubber-to-road contact. According to BFGoodrich the tire stopped 15-feet shorter on wet roads and up to five feet shorter on dry roads than similar products from leading competitors.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

To Top