Bridgestone does deals with John Deere and NFL

Bridgestone does deals with John Deere and NFL

Bridgestone Americas announced two major partnership deals last week — a new one with John Deere and the extension of an old one with the National Football League.

John Deere gives Bridgestone its highest honor

The tire company has been named a partner-level supplier to John Deere — the prominent agricultural machinery firm’s highest possible supplier rating. The rating is earned by companies that provide “products and services of outstanding quality” and commit to continuously improving them.

Bridgestone supplies agricultural and off-the-road tires to John Deere’s (officially Deere and Company) global operations, with the majority of the business activities involving John Deere’s North American agricultural equipment manufacturing facilities.

Bridgestone accepted the recognition during a formal ceremony held in Bettendorf, Iowa. Bridgestone Commercial Group president Kurt Danielson said the tire manufacturer was “honored” to receive an award for excellence.
“We are constantly evaluating our performance to make sure our customers receive superior service from us at all times,” he said.

“This recognition proudly demonstrates the hard work and dedication of our employees at offices around the globe.”

Suppliers who participate in Deere and Company’s Achieving Excellence Program are evaluated annually in several key performance categories, including quality, cost management, delivery, technical support and wavelength, which is a measure of responsiveness.

From the farm field to the football field

Bridgestone has also extended its eight-year-long sponsorship deal with the NFL by a further five years.

The deal will continue the popular “Bridgestone Performance Moments” campaign platform, which includes the award for top performance play of the year at NFL Honors during Super Bowl week.

Bridgestone Americas Tire Operations chief marketing officer Philip Dobbs said the relationship with the NFL provides an ideal platform for millions of men and women of all ages to engage with, and learn about, Bridgestone’s products and services.

“We love the game, but connecting fans and drivers who recognize performance, innovation and endurance is vital to why Bridgestone chooses to sponsor the National Football League,” he said.

How does the NFL sponsorship deal work?

Bridgestone’s year-long campaign, which begins at NFL Combine and culminates with the Super Bowl, illustrates the extraordinary performance of the world’s best football players on the field, which Dobbs said embodies “the performance attributes of the broad range of Bridgestone tires.”

The deal will see Bridgestone maintain sponsorship rights at all major NFL events, including NFL Kickoff, NFL Draft, NFL Experience and NFL Media Fan Gallery at the Super Bowl.

In addition to its sponsorship of the NFL, Bridgestone also has local and regional sponsorships with a number of NFL clubs, including the Nashville-based Tennessee Titans.

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