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BKT Heads for Innovation in Agriculture – A Sneak Peek at the Novelties on Display at EIMA

BKT, the leading Off-Highway tire manufacturer, is ready to amaze the EIMA visitors with a wide range of novelties, cutting-edge technological solutions, and innovations for the farming world. Just less than a month before the long-awaited event reserved for the agro-mechanical industry, which will be held in Bologna, the Indian multinational is setting up a full of events, experiences, and product launches.

In addition to the novelties, BKT will display its iconic products at EIMA within a large exhibition area of more than 600 square meters at stand B1 in hall 36, where the company is ready to welcome a vast audience of trade show visitors. Among the highlights for the agricultural sector is the outstanding AGRIMAX range with its flagship products, such as AGRIMAX V-FLECTO, a perfect tire for soil tillage and transport applications, AGRIMAXFACTOR which is likewise designed for both field and road transport and soil tillage. For farm trailers, instead, there will be V-FLEXA, a latest-generation flotation product with VF technology that enables the transport of heavy loads both in the fields and on the road.

Yet, spotlights and expectations will be mainly focused on the new entries: four new agriculture tires, which are the result of  an accurate research and development process by which BKT will bring further cutting-edge, high-performance solutions to the market.

More than just products. From November 6 to 10, BKT is going to provide EIMA visitors with unforgettable experiences: a part of its booth will actually be dedicated to sports sponsorships, a field in which BKT has a strong global presence in a variety of sports, such as football, basketball, cricket and curling, Monster Jam and more. Here, five world sports champions will swap the stage, bringing the BKT booth to life for the entire duration of the trade show with autograph sessions, pics and interviews.

The sport guests present will be posted on BKT’s official sponsorship website, sponsorship.bkt-tires.com. In addition, the customary moments of audience engagement will not be missing, including the distribution of exclusive giveaways and prizes attracting a large number of visitors every year, as well as the ever-present BKT footballs that will be distributed in the outdoor area of the ToTy (Tractor Of The Year).

BKT looks forward to seeing you from November 6 to 10 at EIMA, Bologna, in Hall 36, Stand B1.

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