BKT is introducing two new agricultural tires at EIMA International 2026 in Bologna, Italy, and showing new sizes of a flagship product. The company is exhibiting at booth B1 in Hall 36. Both new patterns feature sidewalls developed with Pininfarina.
The AGRIMAX HYFLEX is designed to combine on-road performance, field efficiency and soil protection. BKT said a specially developed tread pattern offers high traction and self-cleaning, while a wide contact patch is intended to distribute pressure more evenly and help reduce soil compaction. Rounded tread-block profiles are designed to help preserve grassland during maneuvers and to provide lateral grip on sloped terrain. For road use, the tire is engineered for driving comfort, low rolling resistance and wear resistance. It also features PFO (Pressure Field Operations) technology, which, combined with VF technology, is meant to support higher loads at low pressure during field work.
"This new tire is a significant step forward on BKT's journey of innovation, particularly from a design perspective. The sidewall, developed in collaboration with Pininfarina, introduces a distinctive aesthetic identity that enhances the product's technological features and conveys its premium positioning," said Lucia Salmaso, managing director of BKT Europe.
Also debuting at EIMA is V-FUSION, a mixed-use tire with a directional tread and a Pininfarina-designed sidewall. BKT said the central block pattern is intended for comfortable on-road travel, while multiple contact points are meant to add stability for machines with a high center of gravity, such as silage harvesters, balers and manure spreaders.
"V-FUSION is a solution that combines soil protection with distinctive features designed to guarantee high performance in all operating conditions. This is reflected, for example, in the rounded shoulder, the lateral lugs, the open center, and the rounded-profile blocks and lugs. These elements not only reduce soil compaction but also facilitate self-cleaning properties," said Dilip Vaidya, senior president and director of technology at BKT.
BKT is also showing AGRIMAX V-FLECTO, its flagship agricultural product, in new sizes VF 710/60 R 44 and VF 600/65 R 30. The company said those sizes were developed to go beyond the conventional diameter of rear tires and reach a two-meter configuration. Additional products and sizes are on display in BKT's exhibition area and outdoor spaces. At the Univergomma booth, BKT's official importer for Italy, a selection of the brand's latest products is also being presented.
EIMA is also hosting the final round of Tractor of the Year 2027 and the final stop of the BKT Tour, Road to EIMA, which includes a BKT Series bench and a tractor equipped with the company's tires. On the final day of the show, former Serie A forward Giampaolo Pazzini is scheduled to meet fans in the outdoor sports area. BKT said it will distribute nearly 25,000 soccer balls and thousands of branded giveaways.
"EIMA has always been a key event for the international agricultural sector," said Rajiv Poddar, joint managing director of BKT. "Attending the show allows us to engage directly with farmers, contractors, manufacturers, and partners from around the world. It's the ideal stage to demonstrate how the technological innovation of our tires can help make agriculture increasingly efficient, productive, and sustainable."
