BFGoodrich unveils new tire for passenger cars, crossovers, and minivans

© BFGoodrich

BFGoodrich Tires has launched the new BFGoodrich Advantage Control tire, delivering all-season traction and handling for today’s passenger cars, crossovers and minivans. Aiming to give drivers peace of mind, the Advantage Control features design and compound improvements, which provide better performance over the competition. The tire will launch in Canada on March 1, and in the U.S. and Mexico on April 1.

“By listening to needs of both our dealers and consumers, BFGoodrich has improved everyday driving,” said Stephen Peters, BFGoodrich brand director. “Whether it is taking a family road trip or visiting a place that brings a sense of escape, BFGoodrich is there to help create long-lasting memories.”

Featuring Aqua-Flume Technology, combined with advanced all-season compounds, the Advantage Control has improved braking performance on wet roads. This technology displays a curvilinear groove system designed to evacuate water from under the contact patch. By doing so, consumers can expect all-season control in their daily driving.

Consumers will also enjoy a more comfortable ride due to the Next Generation g-Wedge Sidewall Stabilizer™. This steadies the tire sidewall, allowing the Advantage Control tire to show crisp handling and provide a comfortable ride.

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