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Belle Tire faces lawsuit over alleged deception

© Belle Tire/Facebook

Belle Tire faces law suit over alleged deception

A class action lawsuit has been filed against Belle Tire for allegedly deceiving customers over unnecessary tire purchases from 2009 to the present. New York law firm Hach Rose Schirripa & Cheverie LLP launched the class action against the company for violating the Consumer Protection Act and the Motor Vehicle Service and Repair Act.

It alleges some customers with all-wheel drive vehicles were told they had to replace all four tires at once. If not, their standard and manufacturer’s warranties would become void, regardless of how many tires actually required replacement.

The complaint says Belle Tire, which operates throughout Michigan and Ohio, “took affirmative steps to ensure that Plaintiffs and the members of the Class pay for and purchase a complete set of four new tires as well as labor, regardless of how many tires actually required replacement due to damage”. It also stated the company “benefited substantially from this deceptive sales practice” at the expense of those customers.

The lawsuit was filed in the Michigan State Circuit Court, Wayne County, earlier this month. The law firm is encouraging any Belle Tire customers to join the class action if they think they were urged to buy and replace undamaged tires at Belle Tire service locations after August 2009. There is no information as to how many plaintiffs are currently involved.

Belle Tire and Tredroc to merge commercial services

The legal drama comes just after it was announced Belle Tire’s commercial division would merge with Tredroc Tire Services, to create one of the biggest commercial dealerships in the U.S. It’s not the first time the two companies have joined forces; in 2009 Belle Tire and Tredroc entered into a joint venture in Michigan under the name Belleroc Tire Services. Under the new merger, all the combined stores will operate under the Tredroc Tire Services name and Belle Tire will continue to run its own retail division.

Belle Tire has made no public statement about the lawsuit and as of Thursday, its website was inaccessible. On August 23rd the company posted photos on its Facebook page, celebrating the building of two new stores. It said: “We are proud to have broken ground in Fort Wayne. Stay tuned for updates as we continue our construction of two new stores.”

Belle Tire was founded by Sam Waze in 1922 in Detroit and quickly grew to be one of the largest tire companies in the greater Detroit area. In 1984 it was bought out by the Barnes family and continued expanding, with commercial centers – retreading and retail – covering Michigan and Ohio.

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