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Olivia Fennell

Editor, Traction News

ASA SEMA booth banner: Shift into the next gear, run on OMNI

Technology•Nov 6

By Olivia Fennell

ASA Details OMNI Mobile Workflows at SEMA 2026

A custom off-road pickup displayed on a lift beside the SEMA Battle of the Builders Presented by Mothers stage screen

Events•Nov 6

By Olivia Fennell

SEMA Announces 2026 Battle of the Builders Top 4

A custom motorcycle builder sits on a blue motorcycle and holds a trophy on the SEMA Show floor, with a Mothers Battle of the Builders bag beside the bike

Events•Nov 6

By Olivia Fennell

Steven Iacona Wins Inaugural SEMA Bike Builder Shootout

Crush Customs Pink on Purpose 2026 Kia K5 at the SEMA PRO Cup Challenge booth

Events•Nov 5

By Olivia Fennell

Crush Customs Wins 2026 SEMA PRO Cup Challenge With Kia K5 Accessory Package

ASA Automotive Systems to Launch OMNI Platform at SEMA 2026 Press Conference

Technology•Nov 5

By Olivia Fennell

ASA Automotive Systems to Launch OMNI Platform at SEMA 2026 Press Conference

Yokohama Rubber’s ADVAN dB V553 Tires Coming Factory-Equipped on Dongfeng Nissan’s N6

Tires•Sep 12

By Olivia Fennell

Yokohama Rubber’s ADVAN dB V553 Tires Coming Factory-Equipped on Dongfeng Nissan’s N6

Yokohama Rubber’s ADVAN V61 Tires Coming Factory-Equipped on Nissan’s New Elgrand

Tires•Sep 12

By Olivia Fennell

Yokohama Rubber’s ADVAN V61 Tires Coming Factory-Equipped on Nissan’s New Elgrand

Harley-Davidson Joins Powersports Section at 2026 SEMA Show

Events•Sep 12

By Olivia Fennell

Harley-Davidson Joins Powersports Section at 2026 SEMA Show

SEMA ADAS Symposium Connects Automakers, Safety Researchers and Aftermarket Leaders

Events•Sep 12

By Olivia Fennell

SEMA ADAS Symposium Connects Automakers, Safety Researchers and Aftermarket Leaders

Michelin Connected Fleet and Doran Expand the Michelin Smart Predictive Tire Offering Through an Integrated Tire Monitoring Solution

Events•Sep 12

By Olivia Fennell

Michelin Connected Fleet and Doran Expand the Michelin Smart Predictive Tire Offering Through an Integrated Tire Monitoring Solution

Dunlop Unveils ‘Taking the Line’, a Short Film from the Nürburgring 24 Hours

Technology•Sep 12

By Olivia Fennell

Dunlop Unveils ‘Taking the Line’, a Short Film from the Nürburgring 24 Hours

Hankook Tire Launches Winter i*cept evo 4 with Improved Snow Performance and Longer Mileage

Tires•Sep 12

By Olivia Fennell

Hankook Tire Launches Winter i*cept evo 4 with Improved Snow Performance and Longer Mileage

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