Matthew Walker is the CEO of Tireweb and Publisher of Traction News, where he works with tire businesses around the world to help them operate more efficiently and serve customers better through technology. Having spent much of his career at the intersection of tires, automotive retail, and software, Matthew enjoys exploring new ideas, industry trends, and practical ways businesses can embrace change. His articles focus on the real-world challenges facing the tire industry and the opportunities technology creates for future growth. He writes about tire distribution, dealer technology and the data behind the tire trade in North America.
