Record 88 Aftermarket Brands Earn SEMA Data Excellence Awards
The recognition program recognizes aftermarket manufacturers achieving the highest standard of product data quality
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Browse the Traction News archive for tire industry reporting, analysis and insights.
Joe Hinrichs Elected Goodyear's Board Chairman
Goodyear elects former CSX CEO Joe Hinrichs as board chairman, effective October 7, 2026.
Spyne: Technology Can Close the Pricing Gaps Dealers Face Under New FTC and California Rules
New federal guidance pushes dealers to show one true price wherever a car is listed
2nd European Tire Innovation Summit Heads to Stuttgart Nov. 2-3
The 2nd European Tire Innovation Summit will bring OEMs, tire engineers and materials experts to Stuttgart, Germany, Nov. 2-3 to explore tires for software-defined and electric vehicles, smart tires and sustainable materials.
Traction News Heads to the 2026 SEMA Show, Returns as Media's Choice Judge
Our team is heading to Las Vegas to cover the 2026 SEMA Show and return as a judge for the SEMA Show Media's Choice Awards.
Nokian Tyres Adds 17.5R25 Size to Ground King Loader Wheel-Loader Tire Line
The new size joins the 20.5R25 in Nokian Tyres' Hybrilug-equipped wheel-loader tire family and is available to order now.
Jay Leno, Harley-Davidson CEO Artie Starrs to Headline 2026 SEMA Show Kickoff Breakfast
A fireside chat with Jay Leno and Harley-Davidson's Artie Starrs opens the 2026 SEMA Show on Nov. 3, alongside SEMA's top product and company awards.
AMBEST Service Connection Goes Digital Through CSN's ServiceLink
AMBEST fleet customers can now connect their Service Connection accounts to Commercial Services Network's ServiceLink platform to request, track and document service at participating AMBEST Service Centers.
Double Coin Adds Two 29-Inch Sizes to REM2 OTR Tire Lineup
CMA and Double Coin add a new 775/65R29 and reinstate the 875/65R29 in the REM2 line, both rated E-3**/L-3** for haulage and loader use.
Automotive and Powersports Brands to Showcase Innovation and Customization at 2026 SEMA Show
Major OEMs will showcase vehicles, products and experiences Nov. 3-6 in Las Vegas.
Battle of the Builders Docuseries Takes Viewers Behind the Scenes of Award-Winning Vehicle Builds
Four-part series shares the story of each class champion and their winning build from the 2025 SEMA Battle of the Builders Presented by Mothers
New FALKEN EUROALL SEASON AS220 Takes Centre Stage in Brand's Upgraded Winter Tyre Range
FALKEN has revealed a new all-season tyre, the FALKEN EUROALL SEASON AS220, as part of a broader winter tyre line-up for 2026-27.
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