2024 OTR Tire Conference Highlights: Live Demo, Industry Outlook, Motivational Keynote, Record-Breaking Attendance

The highly anticipated Off the Road (OTR) Tire Conference, scheduled for February 21-24th, is set to make history with an extraordinary lineup of sessions and record-breaking delegate attendance. Excitement is soaring as each day promises industry insights, live demonstrations, and motivational talks.

Kickstarting the conference on Wednesday, February 21st, attendees will be treated to a live, hands-on Off-Road Tire and Wheel Service demonstration. Headed by the esteemed TIA Director of Off-Road Tire Service, Matt White, this virtual journey transports participants to a jobsite, providing an immersive experience of the intricate procedures involved in servicing the largest tires and wheels on the planet. This exclusive demonstration offers a unique window into field operations without leaving the conference venue.

Thursday, February 22nd, will feature a compelling presentation by Smithers, a multinational leader in testing, consulting, information, and compliance services. Ciaran Little, VP, Asia Pacific & the Americas Division, will share insights into the current and future landscape of the OTR tire market. From its humble beginnings in a three-bay garage in Akron, Ohio, Smithers has evolved into the foremost authority on tire testing and market analysis. Little’s presentation will delve into regional variations, end-use applications in North America, key trends, and the evolving impact of sustainability on the OTR tire industry.

The conference will conclude on Friday, February 23rd, with an inspiring keynote address by none other than Rudy Ruettiger, the real-life inspiration behind the 1993 critically acclaimed film “Rudy.” Rudy’s journey from having a dream to play football for Notre Dame to earning a spot on the team as a walk-on is a testament to resilience and determination. In his motivational speech, Rudy will share his message of dreaming big and never giving up. His story, immortalized in the movie, has inspired generations of sports enthusiasts and business leaders alike, emphasizing the power of a positive mindset and unwavering commitment to achieving one’s goals.

While registrations are still open, act fast as rates are set to increase starting February 10th. Visit for more information, or email with any questions.

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