The Difference Between an Insurance Broker and an Agent and How to Find the Right One

Purchasing insurance can seem like an overwhelming process, especially given the numerous options available on the market. Deciding on the right plan can be difficult and the paperwork involved can take a considerable amount of time.

This is where insurance agents and brokers come into the picture. Both of them can assist you in purchasing insurance, but there are quite a few distinctions between them. This article will explain the difference between an insurance broker and an agent so you can pick the best one for you. By the end of it, you’ll be better informed about your options when selecting an insurance provider.

What do insurance agents do?

An insurance agent works for a specific company and helps customers understand the policies available. They also help people select the most suitable option for them, based on their individual needs. By offering an in-depth analysis of the coverage and policies that are available, you can make an educated decision on which policy best suits your needs. As a result, this helps agents receive a commission on the policies they have sold as they have provided customers with valuable insight and knowledge that is helping them make the right purchase decisions.

What do insurance brokers do?

An insurance broker, on the other hand, is an intermediary between the customer and the insurance company. Brokers are essentially independent contractors who work for their clients rather than a particular insurance company. For instance, the Insurance Brokers Association of Canada (IBAC) actively defends and promotes the rights, interests, and concerns of more than 38,000 Property and Casualty (P&C) insurance brokers throughout the country. They are a strong voice for both brokers and consumers.

Their job is to help customers get the best deal on their insurance by comparing different policies from various providers. The brokers receive a commission from the insurance companies when they successfully sell policies.

Differences between insurance agents and brokers

The main difference between an agent and a broker is their relationship with the insurance company. An agent works directly for the insurance company, while a broker works for the customer. This means that an agent’s job is to sell policies from their company, while a broker’s job is to find the best policy for their client.

Furthermore, insurance agents typically specialize in a specific type of coverage, such as home or auto insurance, while brokers can offer advice and guidance on a wide variety of insurance products and services. By using an agent or a broker to review your options, you can find the best coverage that meets your needs at the most competitive price.

Advantages of using an insurance agent

One of the advantages of using an insurance agent is that they have an in-depth knowledge of the insurance policies offered by their company. They can provide customers with detailed information about the policies, including coverage limits, deductibles, and exclusions. Agents can offer advice on how to file a claim and can help customers with the claims process.

Advantages of using an insurance broker

An insurance broker can provide customers with a wider range of options. Brokers have access to policies from multiple insurance companies, which means that they can help customers find the best policy for their needs, as well as their budget. Brokers can also provide customers with advice on the types of policies that would be most appropriate for their situation. Furthermore, brokers can help customers save money by finding policies with lower premiums.

How to choose the right insurance agent or broker

When selecting a reliable insurance agent or a broker, there are certain key factors to consider. It is fundamental that you make sure the professional is properly licensed to sell insurance in your state and has the necessary experience and credentials within the industry.

Additionally, it is important to ensure that they have a solid reputation for providing excellent customer service, understand your individual needs, and can provide advice on the best coverage options for you. In addition, ask for references from past clients to ensure that they have a good track record. Finally, choose an agent or a broker who is approachable and who you feel comfortable working with.


When it comes to buying insurance, it is essential to choose the right agent or broker. While both agents and brokers can help customers buy insurance, there are some significant differences between the two.

Agents work for the insurance company and sell policies on its behalf, while brokers work for their clients and help them find the right policy by comparing rates from different insurance companies. By considering the advantages of each option, customers can choose the right agent or broker to meet their insurance needs.

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