The Chief Executive Officers (CEOs) of leading tire companies announce continued progress on research projects addressing key sustainability issues. They revealed the...
Yokohama’s Senior Director for OTR Sales, Bruce Besancon has more than 30 years experience in the OTR Tire Industry. Having joined YTC...
Yokohama Rubber announced the development of the “BluEarth-air EF21”, a conceptual tire based on the most advanced technologies and the latest design...
Continuing to help off-the-road (OTR) tire dealers and end-users with innovative ways to reduce costs and improve operational efficiency, Yokohama Tire will...
Yokohama Rubber announced that it will participate in the 45th Tokyo Motor Show 2017, to be held at Tokyo Big Sight from...
Yokohama Tire Corporation’s unveils its annual Autumn Escape national rebate. From now through Oct. 31, consumers can once again get a $50,...
Yokohama Rubber announced that it has begun supplying its “Geolandar G055” as original equipment for FCA US LLC all-new Jeep Compass, which...
Yokohama Rubber announced today that it has begun deliveries of its global flagship “ADVAN Sport V105” tire for use as the original...
The U.S. tire market is arguably the toughest in the world. That’s why Yokohama Tire Corporation (YTC) hired veteran auto aftermarket executive...
Yokohama Tire’s off-road connection grew stronger as the tire maker announced a new partnership with Horsepower Adventures (HPA), a specialized off-road driving...