Traction News
All posts tagged "Tire technology"
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1.5KEventsHankook Tire Powers EV Strategy at Demo Days Bay Area
Showcases Hankook Tire’s full iON tire lineup through interactive displays and Ride & Drive experiences featuring Lucid Gravity and Hyundai IONIQ 9...
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1.7KEvents
Hankook Tire Brings Dynapro Off-Road Lineup to Jeep Invasion and Overland Expo MTN West
Two weekend activations connecting off-road enthusiasts with Hankook Dynapro tires, customized vehicles, tire sweepstakes, and interactive experiences. Leading global tire manufacturer Hankook Tire will...
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1.3KFeaturePirelli Tire Becomes the Official Partner of U.S. Ski & Snowboard
Multi-year partnership expands Pirelli’s U.S. sports portfolio, strengthening the brand’s connection with American consumers through elite winter competition Pirelli Tire announced a...
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1.2KEventsDavanti and Envoy Tyres Return to CITEXPO Shanghai for 2026
Davanti and Envoy Tyres are pleased to announce that they are heading back to the China International Tyre Expo (CITEXPO) in Shanghai...
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1.4KConsumerBridgestone Launches Potenza Race R Track Tire for the 2026 Lamborghini Revuelto SV
Bridgestone Americas (Bridgestone), a global leader in premium tires and sustainable mobility solutions, unveiled its latest semi-slick track tire, the Bridgestone Potenza...
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1.5KConsumerTire Rack Partners with Affirm to Expand its Tire Purchase and Installation Payment Options
The financing solution helps consumers better manage unexpected tire replacement situations and their budget impact, and the program has increased Tire Rack’s...
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1.2KConsumerKumho Tire U.S.A. Debuts Crugen GT Pro Touring Tire Built for Today’s Crossovers and SUVs
New all-season tire delivers premium comfort, confident handling, and up to a 75,000-mile treadwear warranty for today’s crossover and SUV drivers Kumho...
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1.6KFeatureGoodyear Opens Goodyear Motor City Garage Retail Concept, Celebrates 2026 Woodward Dream Cruise With Rare Double-Blimp Event
Just in time for the 2026 Woodward Dream Cruise, Goodyear is opening its Goodyear Motor City Garage, its first retail concept store...
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1.7KConsumerYokohama Rubber to Supply Its GEOLANDAR Tires to 12 Teams in This Year’s Asia Cross Country Rally, Including Team Mitsubishi Ralliart, Which Aims for a 2nd Straight Championship
The Yokohama Rubber Co., Ltd., recently announced that it will supply its GEOLANDAR M/T G003 mud-terrain tires for SUVs and pickup trucks...
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1.4KEventsEarly Bird Registration Now Open for TIA’s 72nd Annual Off-the-Road Tire Conference in New Orleans
The Tire Industry Association (TIA) is pleased to announce that Early Bird Registration is now open for the 72nd Annual Off-the-Road (OTR)...
