Michelin has presented two new innovations at 2021 Movin’On that will address some of the major challenges impacting the future of mobility.
Designed to make transportation more efficient while conserving resources, Michelin’s latest solutions represent core enablers in the efforts being pursued by Movin’On and its ecosystem to foster mobility that is gentler on the planet.
“We share a core value with Movin’On and its partners, namely the deep belief that mobility, and movement in the broadest sense of the term, are inherent to life and a source of progress,” says Michelin Managing Chairman Florent Menegaux. “The two innovative solutions we are presenting at this year’s global sustainable mobility summit offer tangible, real-world proof of our determination to make mobility increasingly sustainable.”
The WISAMO project, an innovative solution to help decarbonize maritime shipping
The Wing Sail Mobility (WISAMO) project is an automated, telescopic, inflatable wing sail system that can be fitted on both merchant ships and pleasure craft. The system is the product of
a collaborative venture between Michelin Research & Development and two Swiss inventors who share the Group’s “all sustainable” vision.
The inflatable wing sail harnesses the wind, a free, universal and inexhaustible source of propulsion. Its revolutionary design enables a ship to reduce its fuel consumption and thereby have a positive impact on the environment by lowering CO2 emissions.

© Michelin
Designed and developed by the WISAMO project team, the system is installable on most merchant ships and pleasure craft. Especially suitable for ro-ro ships, bulk carriers and oil and gas tankers, it can be fitted as original equipment on newbuilds or retrofitted on in-service vessels.
The WISAMO project is Michelin’s contribution to enabling greener, softer maritime mobility in advance of future regulations. Michelin is also taking action to reduce the environmental impact of its supply chain. In addition to this commitment, and in line with its strategic plan, the Group is basing a portion of its growth on the development of new businesses.
A track-proven tire with 46% sustainable content
At the 2021 Movin’On Summit, Michelin is also set to unveil a racing tire containing 46% sustainable materials, fitted to the GreenGT Mission H24 hydrogen-powered prototype developed for endurance racing.
With its totally new innovation engineered for motorsports, Michelin has found what many observers thought was impossible: a way to make a tire with high sustainable content that still delivers superior on-track performance.
This very high percentage was achieved by increasing the tire’s natural rubber content and using recycled carbon black recovered from end-of-life tires.
Other bio-sourced or recycled sustainable materials used in the tire include such everyday items as orange and lemon rind, sunflower oil, pine resin and recycled steel from aluminum cans.