ZAFCO, Van Den Ban introduce new Armstrong tires at Tire Cologne


ZAFCO is partnering with Van Den Ban, Europe’s total tire supplier, to launch the next generation of Armstrong tires during The Tire Cologne 2018 show in Germany.

Armstrong Tire, established in 1912 by George F. Armstrong in New Jersey, has risen from a long period of dormancy. “We want to stay true to the Armstrong legacy of craftsmanship, which is why we set up a brand new state-of-the-art Non-Chinese manufacturing facility with the best German and Japanese machinery to produce premium & top class Passenger car and Truck & Bus quality products. Every single tire that leaves our factory undergoes an x-ray to ensure the highest quality,” explains Zafar Hussain, Executive Director ZAFCO.

The summer Passenger tire range includes a line-up of three patterns: BLU-TRAC PC (Passenger), BLU-TRAC HP (Ultra High Performance), and TRU-TRAC SU (SUV). The TRU-TRAC name is a homage to the highly popular Armstrong TRU TRAC pattern from the 20th century.

The Armstrong Tire Passenger & Light Truck range comes embedded with the ‘TUFF 360 Warranty Program,’ a comprehensive warranty inspired by Armstrong’s beloved mascot, TUFFY the Rhino. Besides a competitive Manufacturer’s Warranty, TUFF 360 also offers Mileage Treadwear Warranty up to 75,000 kilometers, as well as a 30-Day No Questions Asked Money Back Guarantee.

“With Armstrong we add another value to our portfolio. And we create value for our customers based on heritage & future continuity and on a large range & quality” adds Frans van Lenten, managing director of Van den Ban Group

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