Yokohama announced that its ultra-high performance Advan APEX V601 tire was named a winner of an iF Design Award 2020 in the Product Discipline category.
The Advan APEX V601 combines the latest high-performance tire technology with an asymmetrical tread pattern reminiscent of the tread pattern used in the Yokohama A008, one of the company’s most historically important tires, to achieve superior wet performance and handling while delivering a most comfortable and quiet ride. In addition, a high-grade micro silica tread compound delivers excellent cornering performance.
The iF Design Award has been awarded since 1953 by iF International Forum Design GmbH, one of the world’s oldest and most prestigious design organizations, based in Hannover, Germany. Each year, candidate entries are comprehensively evaluated based on such criteria as innovation and elaboration, functionality, aesthetics, responsibility and positioning. This year’s winners were chosen from among 7,298 entries from 56 countries after critical screening by 78 international design experts.