Yokohama Tire announced it has won all three of the new Product Awards in the Tire and Related Product category at the 2019 SEMA Show in Las Vegas.
“Winning a prestigious SEMA New Product Award is a major achievement, but sweeping the category is unprecedented and a testament to the strides we’ve made in terms of our new products,” said Andrew Briggs, YTC’s vice president of marketing and product management.
The Geolandar X-AT was named the winner in the Best New Tire and Related Product category in recognition of its excellence as an SUV/pickup truck tire, a new category for tires that enhance the off-road driving experience. In addition to its distinctly rugged appearance as an off-road tire capable of delivering an outstanding performance in the most challenging conditions, the Geolandar X-AT also delivers a comfortable on-road ride and outstanding environmental performance.
The two Runner-up Awards in the same category also went to Yokohama tires—the Geolandar X-CV highway terrain tires for high-performance crossover SUVs, and the Advan APEX V601, an ultra-high performance summer tire. The Geolandar X-CV delivers a safe, comfortable and economic ride and has received the M+S (mud & snow) designation indicating suitability for driving in a sudden snowfall. In addition, all sizes in the tire’s lineup have received the “W” speed rating that indicates suitability for driving at speeds up to 270km/h. The Advan APEX V601 was developed specifically for the North American market and features the latest high-performance tire technologies as well as an asymmetric tread pattern reminiscent of that first used on one of the company’s most historically important tires, the Yokohama A008.