Yokohama Tire’s announced that its Geolandar X-MT has earned a 2019 Red Dot Award in the Product Design category.
This is the second major award the X-MT has garnered: it received the Good Design award in December.
The X-MT is available in 15 sizes, from 17-inch to 24-inch rim diameters with outside diameters up to 40 inches. The extreme mud terrain tire has a tenacious grip and killer looks, along with outstanding treadwear and on-road handling to provide consumers – from rock-crawlers to truck enthusiasts – an exceptional balance of performance and value.
“We’re very proud of the GEOLANDAR X-MT and extremely honored to win the Red Dot award,” said Andrew Briggs, Yokohama’s vice president of marketing and product management.
The Red Dot award appraises the best products created every year. The jury evaluates the entries and only awards a Red Dot to products that win them over with their high design quality. The evaluation process is based on various judging criteria, including degree of innovation, functionality, formal quality, ergonomics, durability, symbolic and emotional content, product periphery, self-explanatory quality and ecological compatibility.
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