Yokohama Tire’s off-road connection grew stronger as the tire maker announced a new partnership with Horsepower Adventures (HPA), a specialized off-road driving experience company, operating on Mexico’s Baja peninsula. Yokohama is now the Official Tire of HPA and its rugged GEOLANDAR tires will be featured on all of HPA’s high-performance, purpose-built tour vehicles and support vehicles as they traverse Baja’s legendary landscape.
Yokohama’s HPA sponsorship also includes branding at the iconic, 50-room Horsepower Ranch Resort located in the mountains above Ensenada, Mexico, a must-visit off-road destination for the off-road community for decades.
“We are going strong in Baja – it’s the gateway to off-road racing,” said Fardad Niknam, Yokohama Tire director of LTR segment development. “Partnering with Horsepower Adventures is a great way to get more involved, support the off-road community and highlight our GEOLANDAR line of tires, including the new GEOLANDAR M/T G003™.”
“We’re ecstatic to work closely with Yokohama Tire and have them be part of Horsepower Adventures,” said Todd Clement, co-creator and president of HPA. “We offer a powerful and thrilling, world-class Baja off-road driving experience, and with Yokohama on board, the ride’s that much better.”