SEMA

Yokohama Tire to showcase rich racing heritage at 2019 SEMA Show

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© Yokohama

Yokohama Tire announced it will showcase its rich racing heritage at the 2019 SEMA Show by highlighting its several ultra-high performance (UHP) and off-road/light truck tires.

The company says it will partner with Nitro Circus and SEMA Ignited to present another exclusive, high-octane Nitro Circus Freestyle Motocross (FMX) show for consumers on Friday, November 8.

Located just outside South Hall, Yokohama’s new activation truck and trailer will anchor the race-themed booth, which will have distinct UHP and light truck sections, highlighting both their motorsports roots and new product lineup. Several unique cars will be on hand in a visually impactful multi-level display.

“Racing, both on- and off-road, has been a hallmark for Yokohama – it’s in our DNA,” said Andrew Briggs, Yokohama’s VP of marketing and product management. “We’re looking forward to vividly presenting our storied racing legacy, rich heritage and all-new product lineup to the worldwide trade audience and car enthusiasts who attend.”

Highlights of Yokohama’s SEMA booth include:

  • New tires: Several of Yokohama’s recently launched tires will be on display, including the Advan Apex V601, Advan Sport A/S+, Advan A052, Geolandar X-AT and Geolandar X-CV, Geolandar X-MT, Geolandar M/T G003 and more.
  • Race vehicles and more: A cascade of one-of-a-kind vehicles will adorn Yokohama’s booth. They include a BMW M3 E46 GTR, Panoz Esperante GTLe, Porsche 911 GTS Cup, Porsche Cayman GT4 Clubsport and Racer Engineering’s 2019 Baja trophy truck. Also on display will be a 2020 Toyota Supra, 2018 Overland Ram, Toyota Land Cruiser FJ40 and a 2019 Teraflex Jeep.
  • The Pastranas and Bilko show: Pastrana, his wife and pro skateboarder Lyn-z and fellow Nitro Circus member Blake “Bilko” Williams will be at the Yokohama booth Wednesday, November 6, from 1 p.m. to 2 p.m. and Thursday, November 7, 11 a.m. to noon signing autographs for fans.
  • Nitro Circus at SEMA Ignited: The official after-party of the SEMA Show features hundreds of modified cars, drifting demos, food, music, and for the second straight year, the adrenaline-fueled Nitro Circus show, courtesy of Yokohama.

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