Yokohama Rubber unveiled today a new medium-term management plan for the years to 2020. The company says it will redefine its core strengths under GD2020 and will address focused strategic priorities in each sector of operations. Its strategy in consumer tires includes working to expand the company’s presence in the market for premium-grade tires. GD2020 strategy portrays commercial tires, meanwhile, as a pillar of sales and earnings in Yokohama’s second century, and it positions off-highway tires as a pillar of that growth. The company’s strategy in MB operations under GD2020 calls for allocating resources on a priority basis to sectors of strength.
In addition, GD2020 presents three priority emphases for fortifying Yokohama’s business foundation: strengthen the company’s financial position by reducing interest-bearing debt and idle assets, revitalize Yokohama’s corporate culture through human resources measures for energizing the company’s organization, and minimize corporate risk through systematic management. The chief quantitative targets in GD2020 are to raise net sales to ¥700 billion, up 8.3% over 2017, and raise operating income to ¥70 billion, up 29.1%.