Yokohama Tire announced it has extended its decade-long relationship with the Moab, Utah-based company that offers off-roading enthusiasts a chance to hit picturesque trails in Jeeps riding on Yokohama’s durable, all-terrain Geolandar tires.
“We’ve been extremely happy working with Canyonlands,” said Alan Holtschneider, Yokohama’s director of marketing. “Whether it’s a tire launch, a dealer event or taking enthusiasts down scenic trail rides, Canyonlands and their fleet of 22 Jeeps are exceptional. They are in the heart of Moab, which is a great place for consumers to experience our Geolandar tires’ off-road performance for themselves.”
“We’ve been relying on the Yokohama Geolandar tires for over 10 years,” said Jason Taylor, owner of Canyonlands Jeep Adventures. “Moab is known as a 4×4 Mecca and has some of the harshest trail conditions in the world. Geolandar tires have given us the confidence to send our Jeeps out into the backcountry knowing that our customers are using the best possible tires on the market. Our partnership with Yokohama is very exciting and we are looking forward to working with Yokohama to help expand the Geolandar market.”