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Yokohama, Chelsea FC sign new multiyear tire partnership agreement

Yokohama Chelsea tire header
© Yokohama

Yokohama announced it has signed a multiyear Official Global Tire Partnership agreement with Chelsea Football Club of English Premier League.

The new agreement will take effect from July 2020, after its current Official Shirt Partnership agreement with Chelsea FC expires as scheduled this June. The new agreement will enable Yokohama Rubber to continue using Chelsea FC in its tire sales promotion activities as it targets sales expansion.

Yokohama entered into a five-year Official Shirt Partnership agreement with Chelsea FC in July 2015, enabling it to display its logomark on Chelsea’s official shirt and in the FC’s stadium. The tire maker also has been privileged to have Chelsea players and managers appear in its marketing materials and at special events. The new Official Global Tire Partnership agreement will enable Yokohama Rubber to continue its special relationship with Chelsea FC, including having Chelsea players and managers appear in marketing materials and special events.

“The signing of a new Official Global Tire Partnership agreement will support Yokohama Rubber’s continued efforts to raise global awareness of the Yokohama Tires brand,” the company said in a press release.

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