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Why you should attend the Digital Dealer Conference

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Why you should attend the Digital Dealer Conference

The 20th annual Digital Dealer Conference and Expo is in Orlando, Florida, in January and brings expert advice and networking together for everything related to automotive dealerships and digital technology.

The event delivers the digital tools, education and peer contacts dealers need to solve problems, grow sales, increase customer retention and raise profits. It is the largest and most comprehensive event of its kind in the industry.

Headlining the event is a panel on best practice featuring host David Villa from the hit show Auto Dealer Live. Experts include Lasco Ford and Lasco Grand Blanc vice president Matt Lasco; Lakeside Ford, Winnsboro CDJR, Ville Platte CDJR and CarPros owner Brett Oubre; Brandon Honda owner John Marazzi; and Ricart Automotive executive Rick Ricart. Each will discuss their proven sales and business methods, sharing the industry’s best practices in areas such as how to effectively arm your salespeople, how to set prices, and following up leads and how to handle them.

Traditional and digital marketing in the spotlight

In a second keynote panel, traditional and digital marketing will be put under the spotlight with experts including AutoNation vice president of digital & customer experience Famous Rhodes, Cardinale Group of Companies chief operating officer Erich K. Gail, Nissan of Cookeville managing partner Michael Rezi and Miller Ad Agency chief executive officer Erik Radle. The panel will offer the top ten trends in marketing to keep an eye out for in 2016, including how ad blockers will impact the digital space, the shift from a “social strategy” to social as a channel, the importance of secondary search engines, and human behavior and the emergence of digital “wearables.”

Chief executive and co-founder of Optmyzr Frederick Vallaeys will offer the five best tips for getting Google AdWords to work to your advantage. Learn how user behavior is shifting when they are looking for information and about cost-effective automation strategies to ensure your ads on Google are profitable.

Peer networking is a powerful opportunity for your business

As well as the industry’s most innovative speakers and digital technology experts, there will be networking opportunities and exhibits that will give you actionable ideas for your business. The Peer Networking Roundtables session puts nine peers from similar- sized operations, with similar job titles, together to take turns solving each others’ most pressing problems. Conference organizers say many tablemates keep in contact after Digital Dealer and continue to help each other solve problems over the years.

Registration is online with group discounts available.

Tireweb Marketing, Publisher of Traction News, will be exhibiting at Digital Dealer at booth 929.

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