What to expect at the SEMA Show this November

What to expect at the SEMA Show this November

It’s nearing that time again when the SEMA Show brings together the automotive industry, its innovators and individuals for its annual four-day trade event in Las Vegas.

From November 1 to 4, the Las Vegas Convention Center will be transformed into the most exciting automotive specialty products trade event in the world, featuring educational seminars, product demonstrations, special events, networking opportunities and more.

New tire products on display

The 2016 SEMA Show is expected to draw more than 60,000 domestic and international buyers and showcase more than 2,500 new products over 35,000 sq. ft. Hundreds of exhibitors from all areas of the automotive world will attend, including tire companies BFGoodrich, Cooper Tire, Continental, Nexen, Pirelli and Toyo.

One of the main attractions will be the New Products Showcase — a collection of new and signature products from exhibitors from markets all over the specialty equipment industry and a place where exhibitors can reach buyers and the media with the year’s most exciting products. The must-see Hottest New Vehicles of 2016, as voted by SEMA exhibitors, will also be revealed on opening day.

The newest innovations in Virtual Reality and Augmented Reality video will give attendees the opportunity to experience fully immersive automotive-themed demonstrations and 360-degree video and to learn how the technology can be applied to all areas of automotive aftermarket product sales, marketing and development. This includes seeing 3D holograms of parts floating off the catalog pages and choosing the body color, racing stripes, wheels/tires and other modifications on a full-size sports car that comes to “life.”

Meet the Traction team at SEMA

There are invaluable tools for businesses at SEMA, too, with sessions on better branding, building customer relationships, boosting cash flow and a Career Center with automotive-related opportunities U.S.-wide.

Anyone heading to SEMA can also join the TIA’s special pre-show events, including a Cocktail Hour, the Tire Industry Honors Awards Ceremony and the TIA Welcome Reception on Monday, October 31, at the Tropicana Las Vegas. Those wanting to attend just need to register.

Traction News will be at SEMA again this year; managing editor Dan Hatch and editor-in-chief Sarah Mitchell will be on hand to chat and answer any questions, so come by and visit us at booth 42296 in South Hall.

Tickets to attend are $40 until October 14 and $90 after that. For more information on registration or buying a booth, visit the SEMA Show website.

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