The U.S. Tire Manufacturers Association (USTMA) announced it will launch its yearly consumer tire safety awareness campaign, National Tire Safety Week, from June 28 through July 4, 2021. This year’s theme, “Do Your Part, Know Your Roll,” will educate motorists about proper tire care and maintenance as an important part of road safety.
“Safety has always been a priority for USTMA and its partners, and the lens through which we view safety has expanded as a result of the pandemic,” said Anne Forristall Luke, president and CEO of USTMA. “National Tire Safety Week aims to educate drivers about the vital yet practical steps they can take to properly maintain and care for their tires. Tires are the only part of a vehicle that touches the road, so you want to keep them in top shape to help you stay safe on the road.”
U.S. tire manufacturers recommend drivers check tire pressure monthly, regularly check tire tread depth and ensure their tires are rotated and properly aligned. Attentive maintenance and periodic inspections by a tire professional are essential for optimum performance and service life of tires.
USTMA members continue to advance safe, sustainable mobility for American consumers. Today’s modern tire is a highly engineered marvel that maximizes safety, performance, handling, and durability. New and advanced technologies like the use of tire sensors to provide real-time tire monitoring data and the production of fuel-efficient tires that improve vehicle fuel economy and reduce greenhouse gas emissions offer benefits to consumers’ wallets and the environment.
National Tire Safety Week is an annual industry-led initiative designed to help consumers learn simple yet essential steps for proper tire care and maintenance and is supported by USTMA members: Bridgestone Americas, Inc.; Continental Tire the Americas, LLC; Cooper Tire & Rubber Company; Giti Tire (USA) Ltd.; The Goodyear Tire & Rubber Company; Hankook Tire America Corp; Kumho Tire U.S.A., Inc.; Michelin North America, Inc.; Nokian Tyres, Inc.; Pirelli Tire North America; Sumitomo Rubber Industries; Toyo Tire Holdings of Americas Inc., and Yokohama Tire Corporation.