TP Commercial Solutions, North America business unit of Pirelli has appointed Alex Vitale as new CEO. Vitale brings more than 20 years of global tire industry experience to lead the company’s efforts and expansion in the commercial truck and fleet markets in the U.S. and Canada.
“I look forward to continue driving the expansion of Pirelli-branded Truck, Bus, Agro, and OTR businesses in North America. It’s an exciting time for the company and we will build on our product launches this year through further product development and offerings for the market,” said Vitale.
Born in Italy and raised in the U.S., Vitale has 20 years of experience working with leading international companies in the U.S., Canada, Europe and emerging markets such as the Middle East, Africa, Russia, Eastern Europe and South America. Prior to this appointment, Vitale was the general manager AGRO/OTR Global for Pirelli Tires.
TP Commercial Solutions is part of the Prometeon Tyre Group, the former Pirelli industrial business unit that supplies commercial truck tires and fleet solutions to the global market.