Toyo Tires will unveil over 35 world-debut vehicles and two crowd-stopping art installations.
Toyo Tires Treadpass, a widely popular destination for SEMA attendees, will be returning for its 8th year. Treadpass will showcase the largest concentration of world-debut vehicles and is located between the Central and South Halls of the Las Vegas Convention Center. The art installations, one by conceptual artist and designer Joshua Vides and the other featuring Audi builds by Ken Block and Brian Scotto of Hoonigan, will be the centerpiece of the Toyo Tires outdoor booth in front of the South Hall entrance (Exhibit #84160). Attendees will also have a chance to collect limited-edition Leen Customs pins in both locations.
“Toyo Tires is excited to rejoin SEMA 2021 in person and bring back our celebration of creativity and vehicle execution at Treadpass,” said John Thomas, president and chief executive officer, Toyo Tire U.S.A. Corp. “SEMA allows us to highlight and partner with some of the best builders in the industry. They choose Toyo Tires knowing the right tires elevate the look, feel and performance of their vehicle.”
32 vehicles will make their world-debuts in the Toyo Tires Treadpass including a 1000whp 1994 Mazda RX-7, a 1972 Chevy K5 Blazer with chopped doors, and an iconic 1982 DeLorean DMC 12. Read on for a short preview of each then see them during the SEMA Show in the Toyo Tires Treadpass.
In front of South Hall, attendees will witness the black and white art of Joshua Vides. He has applied his signature style to a range of mediums from shoes to cars and has worked with major brands such as BMW, Fendi, Converse, and the Museum of Contemporary Art Chicago. Vides’ new project with Toyo Tires will showcase his own BMW E30 M3 on Toyo® Proxes® Sport A/S tires.
Adjacent to the Joshua Vides display, Ken Block and Brian Scotto will be revealing all-new Audi builds featuring art by Ricardo Gonzalez aka “Itsaliving.” Block will be displaying an Audi Sport Quattro Tribute built by LCE in Germany and Scotto will be unveiling an Audi Coupe Quattro, a project car he bought in 2004.
Toyo Tires will be bringing back their popular limited-edition pins in collaboration with Leen Customs. The 10 pins featuring new Toyo Tires vehicles will be distributed at designated times during the show. Schedules for the pins will be available at both the Toyo Tires Treadpass and display in front of South Hall.