Toyo Tires announced it will establish its first European R&D center in Germnay.
The research and development center located in Willich, North Rhine-Westphalia, Germany will begin operation this fall with an objective of building a strong technical foundation in Europe by strengthening capability of product development, corresponding to the “movement” of next-generation mobility.
With the establishment of the center, Toyo will have technology development sites in the United States, Japan and Europe respectively. Toyo will enhance its capability of development among the current R&D centers and the new European center by combining and sharing knowledge and information collected.
The company also recently announced its plans to build its first European tire plan in Serbia.
“Europe being a home to large numbers of top-ranking automobile manufacturers and automobile-related companies, to have a base in Europe is beneficial to Toyo especially in terms of the quality and fresh information. The center will combine material research with technology development and fulfill the function of ensuring the development and production of high-performance, high-value-added tires in the new plant developed on site, the company said in a press release.”