The campaign also gives farmers an opportunity to pay it forward with some assistance from Titan. Visitors to GoodyearsAhead.com can select the nonprofit organization of their choice to receive a $5 donation from Titan/Goodyear Farm Tires, and as a token of thanks, Titan will send a free hat to anyone who participates while supplies last.
“To us, this is more than a campaign or a giveaway — it’s a way to say thank you,” says Kim Boccardi, vice president of marketing at Titan International, Inc. “Now more than ever, we need to show our appreciation for those who continue on every day caring for livestock and putting seeds in the ground. We’re extremely thankful for the resiliency and determination of producers, farmers and growers everywhere.”
The social portion of the campaign allows followers to recognize and nominate those in agriculture who are working hard to put food on our tables, including farmers, growers, producers, ranchers and more. Titan will select five winning nominations each from Facebook and Twitter to receive a Goodyear Farm Tires cooler. Entries must be made by Friday, June 12th, and winners will be notified within Facebook and Twitter through direct message by June 16th.
The nonprofit organizations that participants can choose from include:
- Future Farmers of America (FFA) – the premier youth organization preparing members for leadership and careers in the science, business and technology of agriculture.
- Feeding America – a nonprofit organization with a nationwide network of more than 200 food banks that feed more than 46 million people.
- Farm Rescue – a nonprofit organization that plants and harvests crops free of charge for family farmers who have suffered a major illness, injury or natural disaster.
- Frontline Foods – a nonprofit whose army of volunteers raises funds to support local restaurants and feed heroes working on the frontlines.
- Action Against Hunger Canada – an international humanitarian organization that fights hunger and its root causes.