Events

Tireweb Marketing to exhibit at NADA show, New Orleans

Crescent City Connection Bridge carries traffic over the Mississippi River into New Orleans at night

Tireweb Marketing, the publisher of Traction News, will have a booth at the National Automobile Dealers Association Convention and Expo in New Orleans this month.

The convention, from January 26 to 29, is held in conjunction with the American Truck Dealers’ Association’s Convention each year and will this year see more than 25,000 dealers of new cars and trucks and auto industry executives from more than 30 countries attend.

Among those will be Tireweb chief operating officer Rob Rupert and business development manager Matt Peters.

Tireweb Marketing is a full-service web agency specializing in retailer websites, eCommerce and software for the tire, wheel and automotive industry. Rupert and Peters are both long-time tire industry figures, with Peters recently appearing as a guest on the Traction News podcast.

What does that mean for tire dealers?

Rupert and Peters will be available to talk to tire dealers interested in creating an engaging and efficient website for their business. Tireweb is presenting the following four products.

1. Ezytire: Tireweb’s tire website product for retailers

2. Treadmart: Tireweb’s website product for wholesalers

3. Bay Manager: Tireweb’s tire reservation and scheduling tool

4. Wheel Configurator, which gives dealers the ability to show custom wheels on vehicles

Tireweb Marketing managing director Matthew Walker said: “These products help auto dealers to expand their service offering to include tire and wheel sales online.

“We integrate with more than 600 tire and wheel warehouses across the United States.

“All the tools we will be presenting seamlessly integrate with the auto dealer’s existing website. These tools also help auto dealers generate new business and leads through our search engine optimization (SEO) and digital marketing programs.”

Advice about upgrading your website’s functionality

Traction News has a lot of information in our archive to help tire dealers thinking about improving their website so it becomes the best business asset possible.

Recently we explained six benefits to having an online appointment management system on your website, and looked at six steps to convert a website visitor into a customer. There are plenty more useful articles about marketing, including digital marketing and social media, on the Traction News site.

Visit Tireweb Marketing at the NADA Show

If you’re inspired to improve your website and you’re headed to the NADA Convention and Expo, find the Tireweb Marketing team at booth 6110.

Find out more about the NADA Show here and Tireweb Marketing here.

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