Tirebuyer announces rebrand to Treadsy and unveils ‘powered by Treadsy’ Rent-A-Center Partnership

Today, Tirebuyer announces that the Tirebuyer organization has been rebranded to Treadsy. It marks the next stage in the evolution of the business as an industry-leading technology solution. Its e-commerce tire platform is home to the US’s largest network of 18,000 tire installation locations including mobile vans.

The focus of the business will shift to powering capabilities of others in tire retailing, linking brands with consumer channels and providing customer acquisition and revenue growth to its retail partners.

The first ‘powered by Treadsy’ partnership is with Rent-A-Center, one of the nation’s leading lease-to-own retailers, with over 2,000 stores. The partnership will enable Rent-A-Center to provide its customers with a new digital experience that includes selecting tires to lease with an easy to use vehicle fitment tool and setting an installation date, all on the Rent-A-Center e-commerce site.

Tirebuyer will continue to trade as a retail front-end through which Treadsy assets will be showcased. Treadsy will be a key technology solution provider for ATD’s new digital hub, Radius, which launched recently. ATD is the parent company of Tirebuyer.

Michael Welch, CEO and President of Treadsy, said:

“This is an exciting moment for the business, as we unveil Treadsy. Our team has been working tirelessly to evolve Treadsy into an industry leading technology solution. Treadsy will bring benefits for our supply and retail partners as they look for differentiation to compete in the highly competitive automotive aftermarket.

We are also delighted to launch our first ‘powered by Treadsy’ partnership with Rent-A-Center, one of the nation’s leading lease-to-own retailers. We look forward to helping them build a world class tire category for their customers, supported by the best brand partnerships and installation capabilities in the country.”

The rebrand to Treadsy will complete the organization’s shift to providing B2B2C solutions that will accelerate growth for its partners. Treadsy’ s primary focus is bringing to market its range of tire e-tail operational resources and technical tools, manifested as its end-to-end tire e-commerce solution for organizations venturing into the tire market. In addition, it is providing its nationwide tire installation and scheduling services as a bolt-on solution for e-commerce and fleet players.

The rebrand to Treadsy is the latest innovation from Michael Welch, who along with his team has almost 30 years of experience as a leader in digital in the tire industry.

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