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Tire Recycling Foundation: TIA and USTMA to Drive Sustainable Solutions for End-of-Life Tires

The Tire Industry Association (TIA) and the U.S. Tire Manufacturers Association (USTMA) proudly announce the formation of the Tire Recycling Foundation, a collaborative initiative aimed at fostering sustainable and circular market solutions for end-of-life tires.

The unveiling of the Tire Recycling Foundation took place at the 2024 OTR Tire Conference, where John Sheerin, Director of End-of-Life Tire Programs at USTMA, joined Dick Gust, CEO of TIA, on stage to introduce this groundbreaking initiative.

John Sheerin, speaking at the podium, emphasized the Foundation’s mission to expand sustainable and circular market solutions for scrap tires through research, development of innovative technologies, and enhanced collaboration across the tire value chain.

“TIA and USTMA have united to establish the Tire Recycling Foundation,” stated John Sheerin.

The formation of the Tire Recycling Foundation stems from extensive industry consultations, including a three-day listening session organized by the Tire Industry Project in 2021. The Foundation’s Board of Directors, comprising representatives from tire manufacturers, distributors, retailers, collectors, recyclers, and tire-derived product producers, will convene for its inaugural meeting in March 2024.

Dick Gust explained the pivotal role of the Foundation in navigating evolving regulatory landscapes and advancing sustainable practices across the tire industry.

“As tire retailers, dealers, retreaders, and recyclers, you are at the forefront of managing end-of-life tires,” said Dick Gust. ”

Central to the Foundation’s goal is the ambition to achieve 100% recycling of end-of-life tires in sustainable markets. Through strategic partnerships, fundraising initiatives, and targeted interventions, the Foundation aims to catalyze the transition towards a profitable and self-sustaining tire recycling ecosystem.

The launch of the Tire Recycling Foundation marks a significant milestone in the tire industry’s journey towards sustainability and underscores TIA and USTMA’s unwavering commitment to driving positive impact.

For more information about the Tire Recycling Foundation and opportunities for collaboration, please contact Dick Gust at or John Sheerin at

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