Tire Pros, a network of elite independent tire dealers is demonstrating its continued commitment to its franchisees with the unveiling of a new marketing campaign highlighting the brand’s hassle-free approach to automotive care.
The “Hassle-Free. Guaranteed.” campaign was developed from extensive consumer research and in collaboration with Tire Pros’ Mission-Based and National Dealer Councils. Designed to drive traffic to Tire Pros locations, the integrated campaign will be fully customizable for use in dealers’ local markets, as well as in regional and national campaigns.
“This campaign was built by and for our Tire Pros dealers who we believe are truly the best in the business. These marketing assets will drive consumer traffic and car count to Tire Pros stores,” said Ron Sinclair, president of Tire Pros and senior vice president of retail strategy and partnerships for ATD. “Our franchisees have asked for a multi-faceted campaign with both traditional and online digital components, and the councils delivered.”
“Announcements like this really validate our decision to join the Tire Pros family back in 2012,” said Lynda Kester of Big Red Tire Pros in Lincoln, Nebraska, and member of the Marketing Mission-Based Council. “From technology and training to initiatives aimed at improving the customer experience, Tire Pros is constantly delivering new ways for us to grow our businesses and succeed in our markets.”